Fresh out of the oven – more exciting news from the Cake baking room!

Cake has partnered up with the leading capital markets platform Wholesale Investor. This partnership will allow the streamlining and automation of equity to be accessed by thousands more investors and companies alike.

Under the partnership, the Wholesale Investor platform, CRIISP, will allow 30,000 investors to be connected with Cake’s solutions.

Wholesale Investor were seeing the pain points for companies and investors being time poor during equity transactions. The companies were getting overrun with admin, and being overly distracted by too many moving parts. Cake was the perfect partner to give these companies and investors peace of mind throughout that process and during the company’s growth.

CEO of Wholesale Investor, Steve Torso, has seen first hand the difficulties that early stage companies have experienced in this area:

“The capital markets industry has traditionally been dominated by large incumbents, such as the ASX, Computershare, and Link, which are costly and inefficient for the startup space. This revolution has been a long time coming and the response from our investors and companies has been overwhelmingly positive.”

Our CEO, Jason Atkins understands the problem clearly:

“Securing capital in an already competitive and fragmented market can be extremely difficult. Sadly, for founders the pain doesn’t end there, as it can be a very expensive, lengthy process to add investors to the registry,”

“Our sole mission at Cake is to revolutionise and streamline this process to save time and money for our passionate founders. In fact, we want to go even further than this and give founders time back in their day, which the platform enables through improved efficiency and offering a central hub for all investor needs.”

Jason Atkins, Cake CEO, can’t wait to help more time-strapped founders and investors.

For both companies, the ultimate goal is to empower founders and companies to do what they do best – work towards their vision.

Cake is really looking forward to this partnership, and can’t wait to help out thousands more time strapped founders and investors!

Another piece to the puzzle!